Dave Johnson

It’s official. We have _finally_ changed our name to Nitobi from the ever difficult to remember and google “eBusiness Applications”. We are slowing moving the brand over and the blogs will eventually change but I will let everyone know when it happens and try to make the transition as smooth as possible.

The name comes from a garden here in Vancouver (said to be the most authentic Japanese Tea Garden in North America) that is named after Dr. Inazo Nitobe who spent much of his life bridging the Japanese and North America cultures.

As for the logo, that is not only similar to the mathematical symbol for Pie (3.141592…). But most importantly it represents a part of our Canadian heritage, which is the inukshuk. Inukshuks were/are used as directional markers by the Inuit of the Canadian arctic.

I would love to hear people’s feedback about it!

Technorati Tags: nitobi, ebusinessapps, ebusinessapplications, inukshuk

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This entry was posted on Thursday, July 20th, 2006 at 1:03 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.