Alexei@Nitobi

Working with vector and raster graphics with John from nuuvo.com. Good overview of selecting file formats for different media. Some good basic info for people who are more development oriented and not graphically inclined. I know at Nitobi we use a term called “Engineer Design” (cred: Joel).. which is usually the starting point for a UI or component. Then the software is handed over to someone with an artistic slant to add the polish. Its essential, though, for engineers to understand the mechanics of graphics and design so that we do not back ourselves into a technical corner.

Subtractive Color Theory – cyan, magenta, and yellow colors on paper subtracts white
light components. white light is made up of red, green and blue light, the colors subtract out that particular portion or color of light. Whatever is left is recognized by the eye as a particular color. HOW YOUR PRINTER WORKS

Additive Color Theory – Red, Green and Blue thingy. Adding these three primary colors of light,
red, green, and blue, together get white. When
any two of the primary colors are added together they make the secondary colors:
Cyan, Magenta and Yellow. WHAT VGA uses

Raster Image Formats: GIF, PNG, JPG

• Do not scale easily
• Good for Web Media
• Photos are stored this way

Vector Image Formats: WMF, AI, EPS, PDF

• Images are defined mathematically
• Better for print media and reusable media
• Do not render well in the browser
• Are interpreted at display time

Example: Raster Image

Fonts:

• Good example of vector gfx
• Myriad is most popular for corporate identity
• Popular Serif Fonts: Times, Garamond, Bookman, Caslon
• Popular Sans Serif Fotns: Helvetica, Arial, Formata, Myriad, Frutiger

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This entry was posted on Saturday, May 13th, 2006 at 12:47 pm and is filed under graphic design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.