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Alexei@Nitobi

Live from TorCamp 2.0 – Designing for Novice Users

May 13th, 2006

Just arrived at BarCamp Toronto (TorCamp).. it’s a great open warehouse-type space with lots of opportunities to kindof drift easily from discussion to discussion.

Listening to Albert Lai from Bubbleshare. He’s chatting about Designing for Novice Users. By the way, didn’t know this, but Bubbleshare is Canadian. They compete directly with Flickr and other photo sharing services like iPhoto and Picasa.

Removing barriers to using servces.

  • RSS is a hard concept for non geeks to understand
  • Albert’s mom is a Skyper!!
  • Photosharing is not about photo sharing.. its about story telling

Barriers to Web Services:
    #1 – Registration
      – why? You dont really need this to have an identity
    #2 – Bandwidth
    #3 – User expectations

Bubbleshare inspired by

  • Craigslist – Simple, no signup
  • Picasa
  • Flash
  • Desktop apps

Know your audience! Bubbleshare has very clear targeting for non-geeks.. Dont solve every problem.. really focus in on what these people need. Consequently it may not appeal as much to geeks.

Example.. Choosing to build caption bubbles instead of tags. Targeting, and marketing focus.

User 14pt text on your website to increase sales!! (Thanks Dave from Voices.com)

Why did MySpaces succeed and Friendster Failed?

  • Personalization – Myspaces enabled it and embraced it

The Desktop Desktop

  • Bumptop

Oops.. running out of battery!

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This entry was posted on Saturday, May 13th, 2006 at 4:32 pm and is filed under ajax, graphic design, User Interface, events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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