Blogs

Dave Johnson just put up a post titled “Ajax Alive and Kicking” that looks at where Ajax is today and what some of the new innovations in the space are. He identifies the key factors in why Ajax is still continuing to the be successful versus other RIA technologies and in particular Flex.

An additional benefit to Ajax (HTML + JS) is that its interactions are somewhat measurable, which is much more difficult in the Flash world. If you put Google Analytics on your Flash site and you don’t get much, a little bit more now with “Events” in Google Analytics but not much. How meaning is a page in the historical sense in an RIA? Of course this falls down in Ajax sites too, but tools like our RobotReplay are springing up to fill that void already, but I don’t see the same happening for Flash/Flex. Of course we’re looking at it, but it’s definitely a chicken and egg thing. One might choose Ajax over Flex because they can measure interactions and effectiveness of their public facing Ajax more easily, and we chose to build RobotReplay for Ajax first because more people use it. This is a very important decision if ad revenues and/or conversion rates mean anything to your business.