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Archive for June, 2006

Steve Rubel – Micro Persuasions | June 30th, 2006

Steve Rubel lead a very interesting discussion about blogging, PR, marketing and advertising.

What should fortune 500 marketers do? How can marketers and PR people best interact with bloggers. Answers and input from the audience:

  • Listen to customers and community
  • Darren Barefoot : demonstrate that you’ve read their blog
  • As a blogger don’t be an ass everytime you get a pitch
  • These aren’t blogging specifc but common sense and good points
  • try to be helpful and build relationships
  • put up a wiki or a platform where real people can talk about your company, product or service. open honest communication, don’t put marketing hacks in.
  • Southwest Airlines is the example of a company getting right, Chlorox is getting wrong.
  • Less than 5% of the audience reads corporate blogs (outside of google, yahoo or msft)
  • Boris mann: product images, permalinks and personality are important for bloggers to link to.
  • Make it easy don’t send a word doc with 18 questions, send a survey where results can then be incoroporated into blogs
  • Have passionate users of your product is better than passionate marketers, it’s risky though
  • People have built BS detectors and know when they’re being marketed too, remember people have these detectors and stay in tune with your own
  • Give up control it’s the only way to do it these days
  • Improve the product not the pitch
  • People are passionate about everyting, or for every product there’s a passionate user group
  • Think about hacking marketing, don’t just use adwords. Be creative. Simplyfired.com was a neat marketing campaigng to promote simplyhired.com.
  • Character blogs don’t work so well because you can’t have a relationship with Mickey Mouse, but you could with Steve Jobs for example.
  • Technorati Tags: gnomedex, micropersuasion, steverubel, marketing, blog, blogging, pr

    Posted in Business, Technology, Web 2.0 | 3 Comments » | Add to Delicious | Digg It

    I’m at Gnomedex. dude… | June 30th, 2006

    After a longer than expected drive with Dave Olson of Elastic Path and Will Pate of Flock from Vancouver we got to Seattle and checked in to Edgewater Hotel. Then headed over to the opening reception. It was great to see so many Canadians down here, the crew from Bryght and RainCity were in full force after wrapping up DrupalCamp.

    Friday morning I slept in a bit but got here in time for Michael Arrington’s talk. Seems the hype and/or buzz is alive and well, Seattle must have Kool-Aid factory near by. Amont other things Michael defined his rules for success:

    1. Makes Money (giant liquidity event – thanks Boris)
    2. Makes the internet a better place to hang out.

    I suppose the second is subjective (I never use Digg or find it that useful but it’s a traffic juggernaut and Michael loves it) , but the first is not;-) It was interesting to see the different opinions even amongst folks building consumer services online. Michael is certainly sure of his model and views…he even told an audience member their opinion was a bad one;-) Ouch.

    Dave Dederer (founding member of the President of the United States of America) gave and interesting talk comparing the blog-o-sphere to bands and comparing and contrasting the two spaces. Basically how to share and Marc Canter on Apple “their slimeballs!” Ethan from WB on musicians “Musicians get a lot of sex, which is an interesting predicament.”

    Senator John Edwards talked to the group, nad he was relieved the plan had changed and he was not giving a keynote. He was very big on net neutrality and using the new internet for political goals and issues. “If the democratic party wants this country (USA) we’re going to have show a little back bone and courage…” I’m not sure but I think people say that kinda stuff all the time;-)

    I’m won’t be blogging detailed notes from every talk but, I’ll keep puling out a few little bits of interest from each talk and provide links.

    Technorati Tags: gnomedex, gnomedex06, seattle, senatoredwards, techcrunch, michaelarrington,

    Posted in Business, Technology, Web 2.0 | 2 Comments » | Add to Delicious | Digg It

    We’re on the run with EBA Grid 3.1! | June 29th, 2006

    The image “http://developer.ebusiness-apps.com/images/logos/gridlogodev.gif” cannot be displayed, because it contains errors.

    Yup EBA Grid V3 just launched and now we’re headed to the beach for a BBQ!  The new features I’m most excited about are:

    • Copy and paste to and from excel and between grids
    • Keyboard navigation
    • All the amazing performance improvements! 

    Big thanks to Jake, Joel, James, Pam, Alexei and Dave for really going hard on this release!  Just wait for full on .Net and JSF support coming later this summer.  Not to mention the visual tooling around Visual Studio and Java Studio Creator!  Woot!

    Technorati Tags: ajax, enterpriseajax, grid, datagrid, jsp, asp, .net, jsf, component

    Posted in AJAX | No Comments » | Add to Delicious | Digg It

    EBA Enterprise Ajax Podcast #6 – Accessibility – Notes and Links | June 28th, 2006

    Ajax and Accessibility Podcast:

    • AT&T natural voices Demo
    • Jaws
    • section 508
    • WAI
    • Microsoft Accessibility resources
    • Ajax and Screen Readers
    • Webvisions 2006
    • Dave’s Ajax Talk
    • barcamp sf

    while we’re on the topic the there’s 40 links to Ajax accessibility resources on Ajaxian today.

    Technorati Tags: accessibility, ajax, jaws, screenreaders, podcast, eba, enterpriseajax, andrecharland, davejohnson, alexeiwhite, section508, webvisions, webvisioins06, barcampsf

    Posted in AJAX, Podcast, Software Development, Technology, Usability – HCI | No Comments » | Add to Delicious | Digg It

    EBA Enterprise AJAX Podcast # 6 Accessiblity | June 28th, 2006

    AJAX and accessibility discucsion. Topics include Section 508, screen
    readers, different disabilities and other RIA technologies such as
    Flex.

    MP3 File

    Posted in Uncategorized | 8 Comments » | Add to Delicious | Digg It

    My Blog's 1st Bday | June 23rd, 2006

    Yup it was June 23rd 2005 that I started blogging for EBA – woot! I made it.

    I’m just trying wordpress as my new blogging tool

    Andre’s Blog » Blog Archive » First WordPress Vote

    technorati tags:blog, 1year, birthday

    Posted in Random, Web 2.0 | No Comments » | Add to Delicious | Digg It

    Flex Seminar in NY < 2 Months out | June 23rd, 2006

    Wow! The guys at Sys-Con are on a rampage, how a company can announce and put on an event in less than 2 months is mind boggling. It should be a good event though as I’ve heard good things about their AJAX seminars.

    SYS-CON Events to produce a day-long event about Adobe Flex Web Application Development at the Roosevelt Hotel in New York on Monday, August 14, 2006. Adobe Systems is the primary sponsor of this unique opportunity to learn from the greatest Flex developers in the world.

    FlexSeminar.com

    It’s probably a sign that the internet space is hotter than Hansel right now, especially when you consider this event takes place in the middle of August! I think they just decided to do this in an interview with David Mendels not too long ago, wild. I’m going to track someone down there to try to get Dave on the speaker list to talk about how to use the FA Bridge to integrate Flex and AJAX. Reading blog posts about the when not to use Flex make me realize that the real adoption of Flex is likely going to be incrementaly. And I would think Adobe should be getting developers to adopt the platform anyway they can…1×1 pixel swf go for it! Whatever you want, just get people using it! Anyway I love the energy and buzz in the industry, I just hope we can all sustain it.

    Posted in AJAX, Software Development, Technology, Web 2.0 | No Comments » | Add to Delicious | Digg It

    How to get Flash Player 9 in Flock | June 22nd, 2006

    If you’re looking at the the AJAX / Flex demo I just posted about in Flock, you’ll need to do the following:

    Install Flash Player 9 Beta in FlockFor those of you interested in viewing Flash 9 content in Flock, you’ll need to copy over a single file from a Mozilla installation… Currently the Flash 9 beta installer doesn’t install the plugin into the Flock browser. To get it working, simply copy C:Program FilesMozilla FirefoxpluginsNPSWF32.dll to C:Program FilesFlockflockpluginsNPSWF32.dll.

    Mike Potter: Install Flash Player 9 Beta in Flock

    Thanks Mike!

    Blogged with Flock

    Posted in AJAX, Software Development, Technology | No Comments » | Add to Delicious | Digg It

    Flex, AJAX and the FA Bridge | June 22nd, 2006

    Well lots going on this week at EBA. Dave, Alexei and I are here in San Francisco but I wanted to get our new Flex/AJAX Dashboard Demo. It now uses EBA Grid V3, Flex Charting, the FA Bridge to tie it all together and all this sits in a ColdFusion page. Pretty neat mix of technologies working together here. As the Adobe marketing folks would say, “Go Beyond AJAX with Flex”…whatever that means;-)

    You can now view and download the application. So send us your feedback. Little warning though, this is demo code so keep in mind it mind seem a bit hacked, but we know that. But go nuts and play around with it.

    Big thanks to Alexei and our “AJAX Padawan” co-op Agus! You guys really busted your ass to get this done for the summit! Thanks!

    NOTE: you need Flash Player 9 to view the Flex Chart and demo.
    Technorati Tags: ajax, flex, fabridge, code

    Posted in AJAX | 3 Comments » | Add to Delicious | Digg It

    EBA Enterprise AJAX Podcast # 5 with guest Duane Nickull | June 21st, 2006

    Discussion of AJAX and how it relates to SOA and Flex with Andre Charland, Dave Johnson, Alexei White and Duane Nickull.

    Posted in Podcast, Uncategorized | 19 Comments » | Add to Delicious | Digg It


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