Alexei@Nitobi

eBusiness Applications, founded in 1998, has been rebranded as Nitobi. This affects our name and brand identity only, and does not affect our services or products.

Who is nitobi and why are we doing this? Dr Inazo Nitobe� (notice the spelling difference) was a philanthropist, statesman, and educator. In Vancouver, BC (where we are located) lives the Nitobe Memorial Garden, a Japanese garden carefully crafted and cared for in memory of this amazing individual. At Nitobi, our people are focused on living in harmony with nature and we collectively pursue outdoor pursuits like biking, snowboarding, skiing, hiking, and climbing. The icon of the Inukshuk (part of our logo, and part of Canadiana) is an image of a person constructed by the Inuit people in northern Canada. The inukshuk represents our creative and artistic approach to building components, and our focus on people (developers and end-users).

The reasons for our rebranding have to do with communicating our mission and values more effectively to employees, shareholders, and customers, and helping our stakeholders locate us on the Internet, and understand what we offer and stand for.

The tagline “Built for People” stands for our mission to build software components and applications that help users get their jobs done faster and better. Our focus is usability – for developers and end-users, and this focus is reflected in the features we put into the product, and the care with which we build and document them.

We’re really excited about this new stage in our development. As we grow we want to really focus in on what is important to us. The Nitobi brand will help us do that.

| Del.icio.us

This entry was posted on Thursday, July 20th, 2006 at 1:24 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.