Alexei@Nitobi

Author of Broadbandits, and Business 2.0 writer Om Malik talks about the Future of Media. Incidentally, Om is a very funny speaker.

Whats the difference between “old world” and “new world” media?

• The traditional media if anything is more sanitized version of the world.
• No replacement for the Globe and Mail, New York Times, etc.. these are important media institutions.
• What’s driving new world media is primarily advertising.. the free-ness of information is made possible by ads alone.. people don’t pay as much for media.
• Everyone has made a big committment to online presences.
• Newspapers.. good newspapers will not disappear anytime soon. They will need to find their niche though.. it will be good to see some of the newspapers go.
• Blogs are killing off the trade press.. but the big media is still the big media.
• Not all behaviours can be changed easily. People still want television media, but it is basically a passive medium – relatively unimportant. Will work against it.
• Credibility in blogging comes from your content.
• Newspapers are also being forced to change because of the proliferation of “free” services – classifieds (Craigslist), news (especially trade news), etc.
• Someone in the audience says “When information is free, the only thing of value is point-of-view.“
• Om says: “When information is free, and so are opinions, context is more valuable.” Context is lacking from a lot of blogging.. people confuse what he writes for opinion when all he is trying to do is provide context.
• Om is part of John Batelle’s Federated Media Network, which is an ad network for high-traffic blogs.
• What will the online media do about people that turn off ads? Om: Most people don’t know how to do that.. the media will need to stay ahead (technologically) of that 85% of Internet nubes.

| Del.icio.us

This entry was posted on Monday, May 15th, 2006 at 10:55 am and is filed under Uncategorized, web2.0, events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.