Andre’s Blog

After several months of hard work we’re almost done our rebranding process. This week we officially launched the new www.nitobi.com website! Keep in mind a website is never finished, and this is just the first iteration. We’ve update the design to be cleaner and simpler. One of our design goals was to to maintain a healthy amount of whitespace. We also wanted to make it easier for visitors to easily learn about our products and the functionality that they’re looking for. That’s we have big links to the feature highlights, demos and video tours front and center. After demos and product info, downloads and pricing were the next most visited sections of our old website so we brought those up to be in the main bar separating the header (and logo) from the rest of the content. We’ve ported over our old knowledge base to the new template as well. The forums are currently still at http://forums.ebusiness-apps.com running on PHPBB but we’re porting those over to Drupal, which we’re excited about because we want move over more of the dynamic functionality of our site into Drupal as it makes sense and as time permits. But we’re treading carefully into this new web framework, so we’re just going to do the forums and feed aggregation to start with. Our site content doesn’t change that rapidly so we don’t ‘need’ a full blown CMS for the content pages. You can access any of the dynamic content via RSS feeds as well (news, blogs, knowledge base and forums) which is handy for our customers so they don’t have to come back to the site or wait for email to keep up to date on what’s going on with the components they’re using. We’ve been working hard on putting together more rich media such as video tours and feature highlights in the form of small Flash movies that we put together using Camtasia, we’re going to be expanding and creating more and more of this content through the fall. Likely the new videos will be more technical and implementation specific, more like “how to” videos for developers.
That’s it for my website update. Please send me any feedback or ideas you may have! Thanks:)

technorati tags:website, nitobi, design, redesign, launch, www.nitobi.com, marketing, drupal, rss

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This entry was posted on Saturday, September 2nd, 2006 at 4:25 pm and is filed under AJAX, Business, Usability – HCI. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.