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User Experience Design


User Experience Design

UX Example Deliverable  
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Website structure for an eCommerce redesign with the goal of capturing 5 brands under one larger brand, while encouraging cross-selling between brands.

Wireframe layout for an eCommerce redesign with the goal of capturing 5 brands under one larger brand, while encouraging cross-selling between brands.

Interface design requiring a navigation refresh and incorporation of complex trademark management data.

Wireframe redesign to bring a modern layout to this desktop application for managing USB modems.

User interface design bringing a modern style to the application while displaying partner brand variation and flexibility of the skin design.

Wireframe layout for a physician driven social networking site focused on correlating multiple information sources into one manageable and easy-to-navigate user interface.

Design comp for a physician driven social networking site focused on correlating multiple information sources into one manageable and easy-to-navigate user interface.

User workflow diagram manifesting the assumptions and business goals for a physician driven social networking site focused on correlating multiple information sources into one manageable and easy-to-navigate user interface.

Wireframe layout to maximize the balance of branding space and usability of the AIR desktop application used to upload videos to the web.

Design comp extending the clients brand and interaction design from their current application to the new application to maintain a familiar user experience across both applications.

Design comp describing various interaction states of this VoIP driven AIR desktop application.


Increasingly, web-based products and services differentiate themselves on usability. All things being equal, the most usable site wins. Successful companies, like Google and Apple, invest heavily in user experience because they know it can make or break a product. At Nitobi, we combine user experience strategy and design with agile development processes to create just the right web product for your audience. We work with start-ups and Fortune 500s, creating well-defined, scalable user experiences across a spectrum of business challenges, to bring their products to life.

Put our User Experience team to work on:

  • Information Architecture: We deliver comprehensive application work-flows and wire frames that support your business goals, based on research findings, content and business analysis, and stakeholder interviews.
  • Creative: Our design team extends your brand to any web, desktop or mobile application. We make sure it falls squarely within, and builds upon your brand guidelines.
  • Interaction Design: Great interaction design works at a behavioral level. It meets users’ goals and motivations. Importantly, it encourages and facilitates interactions and connections between the people who use your product or service. From concept models to prototyping, we can help put you on the road to successful application design. We know that good interaction design plays a pivotal role in engaging your target audience.
  • Interface Design is at the core of our discipline. It’s the culmination of our design research, information architecture, interaction design and aesthetic design elements to create a holistic software solution that embodies your business ideas, and reaches the goals set at the beginning of the design process.

The Nitobi Agile User Experience Design Process

We believe the collaborative design process is critical to success. It results in exceptional web products, like the ones we’ve designed for Sosido and Jiibe.

We leverage an “agile” UX (user experience) culture and process as a way to bring clients and developers together to create both core functionality and an aesthetic that embodies just the right web, desktop, or mobile application for your audience.

This collaborative process depends on the solid building blocks of competitive analysis, business analysis, goal definition and agile development. Applying agile development to user experience design pays off with polished, highly functional applications designed and built through a series of short sprints. The result is early releases that can be tested within weeks of project kickoff, followed by a regular (often weekly) release cycle. Find out more about the value and success of aligning agile development with agile user experience design in this article from Jeff Patton’s blog: Twelve emerging best practices for adding UX work to Agile development.