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BarCampVancouver Wrap Up

August 29th, 2006

I thinkby most accounts BarCamp Vancouver was great success! About 120 attendees, dozens of great sessions, a pre-bbq, great location, great coffee, decent wifi, a photo walk, dj and turn tables, break-even, great organizers and 2 kegs of free beer.

Big thanks to all the organizers, Bill and WorkSpace!

I managed to catch a bunch of different sessions, Jason Billingsley of ElasticPath had an interesting talk on SEO and the longtail. I took some kind of random notes here:

  • Many want to be number for one”digital camera”
  • but there’s a lot of money to be made for “sony 5mp digital slr”
  • it’s very hard to become number for digital camera
  • if you put together a 4 keyphrase you’re further along the buying process
  • dig throough your logs to come up with the long tail list
  • keyword generation tool Jason will post this on his blog
  • they compete against IBM, MS, Oracle, but they are very slow to move on keywords so they got lucky
  • EP has baked alot of this baked into their platform
  • CSS vs Tables…CSS is better because:
  • spiders get to content quicker
  • your keywords are higher in the page
  • this creates better content to code ratio
  • 30 keywords is the max (they use 15)
  • title is the most important
  • urls / mod rewrite to ensure clean URLS with real words, stay away from parameters
  • for title keep you company name at the back, put your products
  • marketing sherpa - landing page guidelines,
  • organic results get 2.5 times the clicks, organic llinks get 30% more conversions
  • linking is very important, links are like votes
  • title tags inside the href
  • create good content that people want to know about and will link to
  • google only indexes the first 100k of code - look at sitepoint.com article
  • More in Jason’s blog post.

    Dave and I talked about Ajax, I showed a bunch of cool demos including dave’s infamous Google maps/Ajax Grid/Excel Mashup. And then dave went off discussing some Advanced topics in JavaScript such as aspect oriented programming and inheritance. If you want Dave’s slide deck (you’re either David Gratton or Brian Leroux) email me;-)

        technorati tags:barcamp, barcampvan, barcampvancouver, workspace, ajax, seo, longtail, jasonbillingsley, elasticpath, marketing, workspace, barcampearth

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      This entry was posted on Tuesday, August 29th, 2006 at 10:35 pm and is filed under AJAX, Business, Software Development, Technology, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

      7 Responses to “BarCampVancouver Wrap Up”

      1. Tell Ten Friends» Blog Archive » The Long Tail of Internet Search Says:

        [...] Update: Andre took better notes from Jason’s presentation than I did, and Jason has done a follow-up on his blog as well. Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

      2. Andre Charland Says:

        Thanks, I just kinda hammered them in there but you get the point:) It’s not all about coming up first for one string.

      3. david gratton Says:

        Hey man send it to me.

        I want my team to sit down with Dave and get some training! At least to open their eyes as to what is possible. I had no idea about what could be done at runtime with JavaScript. You guys are the bomb!

        For anyone looking to get some hard core AJAX work done look no further than NITOBI!

      4. Andre Charland Says:

        wow! thanks for the compliment Dave! really appreciate it, and you no punk off the street so that means a lot:)

        Let’s chat tomorrow about training and such would love to help give your team an Ajax boost!

      5. Bar Camp Feedback, Blogs in the Wild and Photo Day Says:

        [...] Andre Charland, Cap’t Ajax of nitobi (another Bar Camp sponsor and featured on Get Elastic podcast #6) posted some notes and thoughts from Jason’s gig along with a snapshot. [...]

      6. Search Engine Optimization - Jason’s Quick tips from Bar Camp Says:

        [...] Search Engine Optimization - Jason’s Quick tips from Bar Camp Posted December 7, 2006 While re-arranging the blog posts during this blog-o-rama move (to Word Press Multi-user), I remembered Andre from nitobi’s short and sweet notes from Jason Bilingsley’s presentation at last summer’s Vancouver Bar Camp. Indeed, regular readers likely know that Andre is AKA Cap’n Ajax and was featured with colleague Alexi in Get Elastic #6 podcast “Cleaning up Interfaces with AJAX.” [...]

      7. Search Engine Optimization - Jason’s Quick tips from Bar Camp - Get Elastic Says:

        [...] Search Engine Optimization - Jason’s Quick tips from Bar Camp Posted December 7, 2006 by Dave Olson digg_url = ‘http://www.getelastic.com/search-engine-optimization-tips-techniques/’; digg_bgcolor = “#”; ( function() { var ds=typeof digg_skin==’string’?digg_skin:”; var h=80; var w=52; if(ds==’compact’) { h=18; w=120; } var u=typeof digg_url==’string’?digg_url:(typeof DIGG_URL==’string’?DIGG_URL:window.location.href); document.write(”"); } )() While re-arranging the blog posts during this blog-o-rama move (to Word Press Multi-user), I remembered Andre from nitobi’s short and sweet notes from Jason Bilingsley’s presentation at last summer’s Vancouver Bar Camp. Indeed, regular readers likely know that Andre is AKA Cap’n Ajax and was featured with colleague Alexi in Get Elastic #6 podcast “Cleaning up Interfaces with AJAX.” [...]

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