Nitobi 
July 28th, 2006
After 6 years of enduring a less than marketable name which I shall not mention, we’re now the Nitobi. I’m extremely excited and passionate about the name, the logo but most of all the slogan “built for people”. We’re truly making progress in creating a more usable web.
Dave and Alexei have comments about where the name from.
The response for the community has been great, everyone likes it. Thanks for the public compliments Boris and Dave.
Technorati Tags: nitobi, eba, branding, communication, marketing, ajax
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and
August 14th, 2006 at 6:57 pm
nicely done. the new name is much less of a mouthful.
August 14th, 2006 at 7:01 pm
thanks nick! it was no easy decision but well worth it…just google nitobit vs ebusiness-apps and also wait til you see the swag;-)
thanks for the compliments.