Andre’s Blog

Steve Rubel lead a very interesting discussion about blogging, PR, marketing and advertising.

What should fortune 500 marketers do? How can marketers and PR people best interact with bloggers. Answers and input from the audience:

• Listen to customers and community
• Darren Barefoot : demonstrate that you’ve read their blog
• As a blogger don’t be an ass everytime you get a pitch

• These aren’t blogging specifc but common sense and good points

try to be helpful and build relationships

put up a wiki or a platform where real people can talk about your company, product or service. open honest communication, don’t put marketing hacks in.

Southwest Airlines is the example of a company getting right, Chlorox is getting wrong.

Less than 5% of the audience reads corporate blogs (outside of google, yahoo or msft)

Boris mann: product images, permalinks and personality are important for bloggers to link to.

Make it easy don’t send a word doc with 18 questions, send a survey where results can then be incoroporated into blogs

Have passionate users of your product is better than passionate marketers, it’s risky though

People have built BS detectors and know when they’re being marketed too, remember people have these detectors and stay in tune with your own

Give up control it’s the only way to do it these days

Improve the product not the pitch

People are passionate about everyting, or for every product there’s a passionate user group

Think about hacking marketing, don’t just use adwords. Be creative. Simplyfired.com was a neat marketing campaigng to promote simplyhired.com.

Character blogs don’t work so well because you can’t have a relationship with Mickey Mouse, but you could with Steve Jobs for example.

Technorati Tags: gnomedex, micropersuasion, steverubel, marketing, blog, blogging, pr

| Del.icio.us

This entry was posted on Friday, June 30th, 2006 at 5:36 pm and is filed under Technology, Web 2.0, Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.