Marketing and PR Specialist
Marketing and PR Specialist
Nitobi Inc. is looking for a full-time marketing and PR specialist to lead the marketing charge at this Vancouver software development firm.
We’re best known for our uber-popular open source development platform–called PhoneGap–that hundreds of thousands of developers use to build mobile apps. We also do custom software development work building mobile apps for clients. Last but not least we’re getting ready to launch a really exciting cloud platform for developers building mobile apps. We’re a small (22 strong) shop, but we do work for big names. Our work environment is casual, but expectations are high. You’ll report to the CEO and will work closely with our development team to get marketing initiatives off the ground.
What you’ll be doing:
- Creating and executing marketing plans and programs including email campaigns; media relations campaigns; webinars; tech events; and writing articles for professional publications.
- Finding thought leadership opportunities for Nitobi developers; writing presentation abstracts; searching out guest blog/article ops.
- Establishing relationships with media who cover mobile and high tech and pitching stories.
- Writing like a maniac. Writing is a huge part of this job–newsletters, blog posts, case studies, announcements, even the occasional press release.
- Creating great marketing campaign ideas that appeal to a developer audience.
- Running Google Adwords campaigns, and adjusting them as necessary to make them as effective as possible.
What you’re good at:
- You take a lot of initiative, but are open to others’ ideas too.
- You know the web. You can’t go more than an hour without checking Facebook and Twitter. You Tumblr, tweet and Quora on a regular basis. You know what Reddit is and may even have an account.
- You’re as comfortable with Google Analytics and Adwords as you are with pitching stories to journalists and bloggers.
- You know how to turn technical content into a clear and compelling benefits message.
- At very least you know enough HTML to troubleshoot an email blast, embed a social widget or fix a grumpy CMS. The more HTML/JS/CSS chops the better!
- You can get developers excited and on board with marketing programs.
Your minimum of five years of professional marketing experience, creative campaign ideas and solid writing skills make you the right person to build effective marketing programs at Nitobi. One last thing, you must love beer.
If this sounds like you, then we want to hear from you.
To apply for this position, visit this page.